Benoît is an editorial strategist, consultant and entrepreneur. He has launched several successful websites in France with major titles that have integrated innovative social media and mobile elements to rapidly build significant audiences. In 2012 he launched Trendsboard, the premier editorial marketing tool for media companies. Its patented, semantic algorithm allows the media to predict in real-time which stories will be popular in the coming hours by detecting the conversations that are beginning to buzz right now on social networks, search engines, blogs, brand sites and news sites, both web and mobile. Trendsboard helps journalists find new stories that haven't been covered by traditional media but are already being discussed on social media allowing news outlets to stay ahead of the competition by keeping abreast of what will be most important to their audience.