Rich is a co-founder of startup Afrozaar.com and the new and exciting Baobab Suite, which is a Mobile Backend as a Service platform tailored towards the news publishing industry. Rich has been involved in the successful design, architecture and implementation of custom software solutions across many publishing, financial services, medical and retail sectors. When not in the office Rich spends most of his time with his family in Cape Town or traversing the mountain trails in search for the perfect single track and adrenaline rush. Rich thrives on innovation, and has had systems win numerous awards, which explains why he often sees business and solution opportunities where others don't.